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Have you created great content and are now wondering how you can get as many eyeballs on your content as possible?

Most marketers usually think that the best way to promote and sell their content is by spending more on marketing. However, more marketing spend does not always translate into more engagement and sales.

And it isn’t like becoming a Digital Marketer is like learning Rocket Science. As more companies are jumping or running towards a digital ecosystem, the requirement for Specialists in the field is at an all-time high. Ad spending on Digital mediums has increased significantly.

Nevertheless, social media Ad spending has continuously grown over time and is set to reach about USD 36 Billion by this year (2017), making for about 16% of all digital ad spending globally. However, this doesn’t necessarily mean that Ad spending is being done as effectively as it should be. In fact, according to a survey done by Adobe, nearly one-fifths of the marketers don’t really know what they are doing.

If you want to make sure that you are effectively, promoting and selling your content on social media, below are some effective ways for you to do so.

With 1.5 million customers in more than 150 countries, Shutterstock’s 2017 Creative Trends Report is a one-of-a -kind look at the global creative trends taking place across the planet. The tech company took what their global customers have been downloading and searching for over the past year and had its team of data scientists, creative professionals, and content reviewers analyze and unpack the data to create a comprehensive report that reveals the trends that will influence creative direction and design aesthetics in 2017 across images, videos, and music.

To create this report, Shutterstock data-mined analyzed billions of searches and data points within its collection of over 100 million images to help determine the top performing global, cultural, design, and visual trends around the world. Shutterstock’s customers are trendsetters: designers, marketers, filmmakers, and bloggers whose download choices and search behaviors help forecast the trends in the advertising, film, and media industries.

This year's predictions showcase a stark contrast – between the real world and the digital world, between nature and technology, and between the past and the future. Shutterstock has also predicted four big global trends you’ll be sure to want to learn about.

Look through and see if you agree with Shutterstock’s assessment.

Like any other “in” thing, graphic design trends come and go. The fads of yesteryears are different from this year’s batch. Look at 2016’s list. Quite extensive, sure, but when 2017 came, so did another set. That’s not to say, though, that past trends, especially from the previous year, are no longer the go-to options—in fact, the new ones may as well be an arbitrary list of choices that designers can choose to ignore.

So what’s the deal then? It’s an oft-cited statistic that the human brain processes visual information 60,000 times faster than text. Humans are visual creatures. We are fine-tuned to see the world and its beauty and dangers. And today’s age has been nothing short of pampering in catering to that.

What are the styles you should watch out for and incorporate into your next pieces? Here are five.

Businesses know that they need to attract customers to their websites so they can sell more goods and services online. Some of the most recent data shows that consumers in the United States spend over $808 billion per year online. If your website doesn’t convert visitors into paying customers, then you’re potentially missing out on a huge amount of money.

You have a few options when trying to bring more people to your site and convert them into customers. Content marketing, however, has become one of the most effective opportunities. With content marketing, you can improve your brand’s image, educate buyers about your products, and improve your position on search engine page results pages, or SERPs. You also get to control your marketing costs, which is nearly impossible for companies that rely on pay-per-click advertising.

Marketing professionals already know that content creation offers several advantages that can help their clients build their brands and earn more money. Review this infographic created by CopyPress to learn what marketers, business owners, and content creators think about the current state of content. It quickly becomes obvious that professionals understand that good content creation is an essential tool for improving website traffic and conversions. If you aren’t putting some of your time and money into content marketing, you’re putting your business at a disadvantage.

Social media is constantly evolving. But one trend that’s here to stay is video. Consumer behavior shows increased video consumption, but if you’re doubtful about its benefits as a marketing tool, here are 6 things video can do for you in 2017:

The new year has finally opened up, which means it's time to contemplate on your present design, also the services and the products and find out how you can infuse your brand with the latest trends. Everything from color to typography, 2017 is just oozing with new ideas and concepts that you can try out.

With technology evolving ever so quickly, users are demanding more from their online experiences. Interactive, personal and relevant are the most popular elements from user experience perspective. Web designers face the challenge of designing a website that responds to the users.

In 2016, flat design became a norm, which is partially thanks to Google’s Material Design visual language. Cinemagraphs have had a real waking moment in 2016 by providing subtle motion to images, responsive designs have now become mandatory and progressive web apps that run offline are now the next best thing.